Tips, Strategies, and Inspiration to Help Your Business Shine Online.

welcome to the
hls blog.

That IG BIO!

BOLDED LINE IN YOUR BIO NEEDS TO BE OPTIMISED – OR ELSE YOU ARE MISSING OUT.

Why Your Instagram Bio’s Bold Line is Prime Real Estate (And How to Use It Wisely)

Did you know that the bolded line in your Instagram bio is searchable? That’s right—it’s not just a decorative header; it’s a crucial tool to help people find your business. If you’re a brick-and-mortar storefront, salon, studio, or any service-based business, this is a golden opportunity you can’t afford to miss.

Instagram as the New Search Engine

Gone are the days when people relied solely on Google for local recommendations. Nowadays, Instagram is the go-to search engine for many users. Whether someone is hunting for a hairdresser, a cake maker, or a content studio, they’re likely typing those keywords into Instagram’s search bar.

So, what does that mean for your bio? You need to optimise it!

Stop Wasting Prime Real Estate

The bolded line in your bio is valuable. It’s the first thing Instagram looks at when matching search terms. That’s why filling it with cute quotes, your dog’s name, or even your business name (if it’s not keyword-rich) is a missed opportunity. Instead, use this space to include relevant keywords that help people find you.

For example:

  • Instead of “Lover of Dogs & Coffee,” try “Sydney Cake Maker | Custom Wedding Cakes.”
  • Instead of just your salon name, try “Brisbane Hairdresser | Blonde Specialist.”

Add Your Location

If you have a physical location, make sure to include it in your bio! Imagine someone looking for a nail studio in Melbourne. If your bolded line says “Melbourne Nail Studio,” you’re far more likely to appear in their search results than if you simply wrote “Nail Fairy.”

Tips for an Optimised Bold Line

  1. Use clear, descriptive keywords.
  2. Add your location if you’re a local business.
  3. Keep it simple and searchable—avoid emojis or overly creative phrases.

Final Thoughts

Your Instagram bio is a small but mighty tool in your marketing arsenal. The bolded line isn’t just text; it’s your gateway to being discovered. By making a few strategic tweaks, you can ensure that your business stands out in a sea of profiles and gets found by the people who need your services most.

So, take a minute, review your bio, and ask yourself: Is it helping people find me? If not, it’s time for a change!

Business, Online Presence, Uncategorized

January 16, 2025

Tameka Risztics

"OMG !!
It already looks so good!!
I fucking love this vibe"


- Sam, Brow Specialist, Web Design Project